join us for a book signing and trunk show launch!

Join us June 9th from 6-9 pm for a wedding row event!

What is wedding row you ask? It is a collaboration between the businesses located at 104 and 110 East Main Street~ The White Dress by the shore, Stonington Design + Paperie, Beneath the gown, Jennie Fresa Beauty Library and True Event.

click here to enlarge invite

The event will be a meet and greet with two bridal industry experts- Karen Bussen, author and event planner and Modern Trousseau designer, Callie Tein. Karen will be signing her latest book, Simple Stunning Bride. Images for the book were shot in The White Dress by the shore and Beth Chapman contributed to a chapter on selecting your wedding gown! Be one of the first to purchase the book at the event and have it signed by the author herself!

Designer Callie Tein will also be on hand to launch her 2011 bridal and mother of the occasion collections. The event will signify the kick off of our trunk show that will run June 10th - 13th. Any Modern Trousseau gown or mother of the occasion outfit will be discounted at 10% during the trunk show. And, if you are lucky enough to find the perfect ensembles for the bride and mom during the trunk show, you will receive a complimentary signed copy of Karen Bussen's book! To schedule a trunk show appointment, call us at 860.669.4596.

Martine from Modern Trousseau shot in Paris by Robert and Kathleen Photographers

Brides at the event will also have the opportunity to register for amazing giveaways, including a wedding planning session with Karen Bussen over lunch at the Bee and Thistle Inn and a boudoir shoot with lingerie provided by Beneath the gown and hair and makeup by Jennie Fresa Beauty Library!

We hope that you can join us on June 9th!

A special thanks to our event sponsors: Foe, Karen Bussen, The Bee and Thistle Inn, Given Fine Chocolates and Indulgences , Ann Parzyck custom cakes, Chamard Vineyards, Bruce Plotkin Photography, Elan Artists, Hana Floral Design, Rentals Unlimited, Modern Trousseau

xoxo, TWD

sample sale!

Be sure not to miss out on our bi-annual sample sale May 24th - 28th. Appointments are not required, but reccomended. If you want a guarenteed fitting room and a dedicated sales associate, ring us to schedule an appointment at 860.669.4596.

Below are some of the beauties that are looking for a good home!

Priscilla of Boston~ Aria

originally $3850, now $2000

Augusta Jones~ Bonita
originally $2200, now $1100

Augusta Jones~ Bolivia

originally $3125, now $1500

Melissa Sweet~ Becca

originally $6600, now $3300


And don't miss our incredible selection of veils! Here are a few....

Bias silk satin ribbon edge veil

originally $450, now $125

Priscilla of Boston, embroidered and lace veil
originally $1475, now $700

Melissa Sweet "Halle" lace fingertip mantilla
originally $725, now $250

Circular shimmer veil with triple ribbon detail
originally $300, now $100

We do offer gown cleaning for our samples and will ship them to you!

Don't miss your opportunity for an amazing deal!

XOXO, TWD

save the date!

Join us Wednesday June 9th for an amazing event brought to you by Wedding Row!

The event will include a cocktail party at The White Dress by the shore with the introduction of Modern Trousseau's new 2011 bridal collection straight from the runway. Meet designer Callie Tein and get a sneak peek of her collection before we kick off our bridal and mother of the occasion trunk show that runs June 10th -13th!

Our guest of honor for the evening will be author and event planner, Karen Bussen. Karen will be launching her latest book in her Simple Stunning Series- Simple Stunning Bride. The cover and many images in the book were shot at The White Dress by the shore. The cover model is our very own Kelley! Beth also contributed to the chapter on selecting your perfect gown (stay tuned to the blog for excerpts from this chapter).

Karen will be on hand to sign your copy of the book, which will be available for sale during the evening. And, if you purchase a Modern Trousseau bridal gown and a mother of the occasion dress during our trunk show, you will receive a complimentary signed copy of the book!

There will also be some exciting giveaways during the evening at each wedding row location- including a private planning session with Karen Bussen over lunch at the Bee and Thistle Inn.

Don't miss out on this fun-filled event. To RSVP to the event or The Modern Trousseau trunk show that runs Thrs 6/10-Sunday 6/13, call us at 860.669.4596.

xoxo, TWD

Couture Sample Sale!

Couture Sample Sale!
40-70% off gowns from designers such as Melissa Sweet, Priscilla of Boston , Augusta Jones and Modern Trousseau and all cocktail dresses are $50!!

May 24th- 28th
(special Monday hours 12-4)

Here are a few of our favs...

Jolie gown by Agusta Jones (size 10) original price $2100 now $1050

Jennie gown by Modern Trousseau (size 10) original price $2750 now $1375

Deana gown by Priscilla of Boston (size 10) original price $4150 now $2490

Wren gown by Augusta Jones (size 12) original price $3350 now $2000

~~~

Take this opportunity to get amazing deals on couture gowns veils, accessories and cocktail and mother of the bride dresses.

Wedding gowns start at $500 and are prices 40-70% off original prices!

And remember, you can also purchase any of our samples online as well! Just give us a call to purchase 860-669-4596.

Click here to see a sampling of more of our sample gowns for sale!

Appointments recommended not required. However, if you would like to schedule an appointment to ensure our personal assistance please call 860-669-4596.

Hope to see you! Don't miss out!

xoxo, TWD

Our Pretty Brides on Style Me Pretty

Inspiration

To Reality

Our very own real brides Kate and Lindsay were our beautiful models for this inspiration to reality shoot that is featured on Style Me Pretty. The shoot took place at The Loading Dock in Stamford, CT. Minimal, clean, sophisticated, and fresh from gowns to cake. This shoot was absolutely stunning.

Styled by The White Dress by The Shore; Kate (the beautiful blond bride) wears a gown by Jenny Yoo, and Lindsay (the stunning brunette) wears a gown by Jewel of Priscilla of Boston. Accessories by Kristina Eaton, Maria Elena, and custom designs by The White Dress by The Shore.

Please visit stylemepretty.com to check out more details of this shoot and inspirations!

Shoot credits~
Photography: Carla Ten Eyck Photography / Flowers: Datura: A Modern Garden / Event Design: Jubilee Events / Event Planning: Jubilee Events/ Reception Location: The Loading Dock / Invitations: Gus & Ruby Letterpress / Shoes: Zappos / Model Styling, Dresses and Accessories: The White Dress by the Shore / Catering: Jordan Caterers / Hair & Makeup: Dana Bartone & Co. / Furniture Rentals: Taylor Creative Inc. / Cake & Confections: Ana Parzych / Ring Bowls, Place Cards, Ribbon, and Thank You Notes: Paloma’s Nest / Edible Champagne Flowers: Wild Hibiscus / Tableware, Glassware & Chargers: Party Rental Ltd.

xoxo, TWD

cinco de mayo!

Ms. Teneyck has done it again..... Check out her cinco de mayo inspired photoshoot!!! Makes you want to drink margaritas!

Shoot credits:

Beauty~ Dana Bartone

Floral design~ Datura a modern garden

Shoot styling~ Diana of Jubilee Events

Gown and Accessories~ The White Dress by the shore (gown by Melissa Sweet)

Headpiece~ Twigs and Honey

Photography~ Carla Teneyck

Felicitaciones!

xoxo, TWD

the city of love

Last month I had the distinct pleasure of travelling with some old and new friends in the industry to my favorite city- Paris for a photo shoot. It was truly a dream come true for me!

Shooting took place over the course of two days. The first day I styled a photography seminar that was being put on by the talented Robert and Kathleen Trenske for a group of international wedding photographers. The shoots were coordinated by my friend, the ever creative Candice Dowling of Jubilee Events and a local wedding planner (and my new friend) , Kim Petyt of Parisian Events.

The second day of shooting Rob, Kathleen, Candice and I, along with our make up artist Masafumi and our model Segolene, took to the streets of Paris for a shoot inspired by the movie Amalie. We had an amazing time shooting in a quintessential Parisian cafe, in the metro and with a vintage car in the hills of Montmarte!

Below are some behind the scenes highlights of day 1 of shooting. We can't wait to share the 'finished product' with you!

my dear friend Sarah and the best assistant EVER!

Kim of Parisian Events, and I playing with accessories!

Candice of Jubilee Events and I selecting accessories for the shoot

Fluffing the gown for it's photographic debut!

The setting for Day 1 of the shoot. An incredible apartment with views of Eiffel tower. Candice created a stunning table scape on the roof top terrace!

Dressing the 'groom'...bow ties are NOT my forte!

The creative crew from Day 1 of shooting!


Here are some behind the scenes shots of me hard at work...

Styling our model Segolene in a stunning gown by Modern Trousseau

Masafumi touching up Segolene while shooting in the metro

Day 2- shooting in Montmarte

Day 2- Kathleen shooting Segolene in an adorable cafe


Thanks to Rob and Kathleen for an amazing opportunity! It was the experience of a lifetime! I can't wait for our next adventure!

xoxo , TWD

costa rica baby!

A few weeks ago, I had the pleasure of travelling to Herradura, Costa Rica with a talented group of individuals to shoot for a Costa Rican organization called stay in costa rica.com. Stay in costa rica does things right and put us up in gorgeous home set on the property of Los Suenos Resort.

Our entourage included photographer, Carla Teneyck and several of her assistants, event planner, Candice Dowling of Event Jubilee and her assistant Diana, make up artist extraordinaire, DD Nickel, filmmaker Mike Cyr of Buzz Media and his wife Erica and floral designer and artist, Tony Pameri of Datura a modern garden.

Casa de suenos- our home for the week. A house of dreams it was!

My husband Mark and I, as taken by the talented Carla TenEyck. My husband made an excellent assistant!

Day 1 of shooting:

DD beautifying our model Michelle

We headed to a local black sand beach to shoot on Day 1. The contrast of the black sand and the wedding gown was incredible!

Candice and Tony created a beautiful and casual table scape on the beach overlooking the location of a mock ceremony complete with a calypso band!

Primping Michelle for the 'wedding'.

Tony wrapping posts in leaves for the mock ceremony

Candice putting the finishing touches on the table

Carla's photographers capturing the beauty and whimsy of the table

Mike Cyr working hard in the heat

As beautiful as the black sand beach was, it wreaked havoc on the gown! Being that Costa Rica is a rain forest, it started to rain at the end of the shoot. It basically felt like a trash the dress shoot! Thank goodness, the miracle makers Madame Paulette, offered to clean the gown for us after the shoot!

The mad dash to take cover from the rain!

A nice relaxing dinner after the shoot, created by our personal chef, Jose

Day 2 of shooting:

The second day we shot in the rain forest. Candice, Tony and Carla scouted an amazing location! Tony and Candice worked their magic and created a stunning table scape in the river under a bridge. The setting was completely unique and breathtaking.

After frolicking in the river, we headed up to a private residence set in a cliff with sweeping views of the rain forest and the Pacific Ocean. Words can not describe the views!

Carla and Erick took some of the most incredible shots at sunset


This was the experience of a lifetime. As they say in Costa Rica, Pura Vida! I can't wait to go back!

xoxo, TWD