be a simple stunning bride!

There is still time to RSVP  to this wonderful event!  Don't miss your opportunity to meet Karen Bussen,  author of the simple stunning series and have her sign the most recent addition to the series~  simple stunning bride...celebrating your style all the way to the big day.

The cover and images from the book were shot here at The White Dress by the shore and owner Beth Chapman contributed to the chapter on selecting your wedding gown.  Here is a sneak peak at a few of the top tips:

1.  "Secure your wedding date and venue before you select a dress."
2.  "Set a budget that includes the extras, like foundation garments, alterations and accessories."
3.  "In selecting your wedding attire reflect your personal styles, not the trends."
4.  "Skip the entourage- bring only a couple of people who are close to you to limit opinions."

To read more of Beth's tips and Karen's other words of wisdom, join us on June 9th from 6-9 when you can purchase the book! During the event you can also enter to win a one on one planning session with Karen during a quaint lunch at the historic bee and thisle inn.

At the event we will also be kicking off our Modern Trousseau trunk show that runs June 10th -13th by appointment.  Designer Callie Tein will be on hand to launch her 2011 collection.

It will be a fun evening of fashion, delicious food and all things bridal!  Don't miss it!

xoxo, TWD

join us for a book signing and trunk show launch!

Join us June 9th from 6-9 pm for a wedding row event!

What is wedding row you ask? It is a collaboration between the businesses located at 104 and 110 East Main Street~ The White Dress by the shore, Stonington Design + Paperie, Beneath the gown, Jennie Fresa Beauty Library and True Event.

click here to enlarge invite

The event will be a meet and greet with two bridal industry experts- Karen Bussen, author and event planner and Modern Trousseau designer, Callie Tein. Karen will be signing her latest book, Simple Stunning Bride. Images for the book were shot in The White Dress by the shore and Beth Chapman contributed to a chapter on selecting your wedding gown! Be one of the first to purchase the book at the event and have it signed by the author herself!

Designer Callie Tein will also be on hand to launch her 2011 bridal and mother of the occasion collections. The event will signify the kick off of our trunk show that will run June 10th - 13th. Any Modern Trousseau gown or mother of the occasion outfit will be discounted at 10% during the trunk show. And, if you are lucky enough to find the perfect ensembles for the bride and mom during the trunk show, you will receive a complimentary signed copy of Karen Bussen's book! To schedule a trunk show appointment, call us at 860.669.4596.

Martine from Modern Trousseau shot in Paris by Robert and Kathleen Photographers

Brides at the event will also have the opportunity to register for amazing giveaways, including a wedding planning session with Karen Bussen over lunch at the Bee and Thistle Inn and a boudoir shoot with lingerie provided by Beneath the gown and hair and makeup by Jennie Fresa Beauty Library!

We hope that you can join us on June 9th!

A special thanks to our event sponsors: Foe, Karen Bussen, The Bee and Thistle Inn, Given Fine Chocolates and Indulgences , Ann Parzyck custom cakes, Chamard Vineyards, Bruce Plotkin Photography, Elan Artists, Hana Floral Design, Rentals Unlimited, Modern Trousseau

xoxo, TWD

sample sale!

Be sure not to miss out on our bi-annual sample sale May 24th - 28th. Appointments are not required, but reccomended. If you want a guarenteed fitting room and a dedicated sales associate, ring us to schedule an appointment at 860.669.4596.

Below are some of the beauties that are looking for a good home!

Priscilla of Boston~ Aria

originally $3850, now $2000

Augusta Jones~ Bonita
originally $2200, now $1100

Augusta Jones~ Bolivia

originally $3125, now $1500

Melissa Sweet~ Becca

originally $6600, now $3300


And don't miss our incredible selection of veils! Here are a few....

Bias silk satin ribbon edge veil

originally $450, now $125

Priscilla of Boston, embroidered and lace veil
originally $1475, now $700

Melissa Sweet "Halle" lace fingertip mantilla
originally $725, now $250

Circular shimmer veil with triple ribbon detail
originally $300, now $100

We do offer gown cleaning for our samples and will ship them to you!

Don't miss your opportunity for an amazing deal!

XOXO, TWD

save the date!

Join us Wednesday June 9th for an amazing event brought to you by Wedding Row!

The event will include a cocktail party at The White Dress by the shore with the introduction of Modern Trousseau's new 2011 bridal collection straight from the runway. Meet designer Callie Tein and get a sneak peek of her collection before we kick off our bridal and mother of the occasion trunk show that runs June 10th -13th!

Our guest of honor for the evening will be author and event planner, Karen Bussen. Karen will be launching her latest book in her Simple Stunning Series- Simple Stunning Bride. The cover and many images in the book were shot at The White Dress by the shore. The cover model is our very own Kelley! Beth also contributed to the chapter on selecting your perfect gown (stay tuned to the blog for excerpts from this chapter).

Karen will be on hand to sign your copy of the book, which will be available for sale during the evening. And, if you purchase a Modern Trousseau bridal gown and a mother of the occasion dress during our trunk show, you will receive a complimentary signed copy of the book!

There will also be some exciting giveaways during the evening at each wedding row location- including a private planning session with Karen Bussen over lunch at the Bee and Thistle Inn.

Don't miss out on this fun-filled event. To RSVP to the event or The Modern Trousseau trunk show that runs Thrs 6/10-Sunday 6/13, call us at 860.669.4596.

xoxo, TWD

Couture Sample Sale!

Couture Sample Sale!
40-70% off gowns from designers such as Melissa Sweet, Priscilla of Boston , Augusta Jones and Modern Trousseau and all cocktail dresses are $50!!

May 24th- 28th
(special Monday hours 12-4)

Here are a few of our favs...

Jolie gown by Agusta Jones (size 10) original price $2100 now $1050

Jennie gown by Modern Trousseau (size 10) original price $2750 now $1375

Deana gown by Priscilla of Boston (size 10) original price $4150 now $2490

Wren gown by Augusta Jones (size 12) original price $3350 now $2000

~~~

Take this opportunity to get amazing deals on couture gowns veils, accessories and cocktail and mother of the bride dresses.

Wedding gowns start at $500 and are prices 40-70% off original prices!

And remember, you can also purchase any of our samples online as well! Just give us a call to purchase 860-669-4596.

Click here to see a sampling of more of our sample gowns for sale!

Appointments recommended not required. However, if you would like to schedule an appointment to ensure our personal assistance please call 860-669-4596.

Hope to see you! Don't miss out!

xoxo, TWD

Our Pretty Brides on Style Me Pretty

Inspiration

To Reality

Our very own real brides Kate and Lindsay were our beautiful models for this inspiration to reality shoot that is featured on Style Me Pretty. The shoot took place at The Loading Dock in Stamford, CT. Minimal, clean, sophisticated, and fresh from gowns to cake. This shoot was absolutely stunning.

Styled by The White Dress by The Shore; Kate (the beautiful blond bride) wears a gown by Jenny Yoo, and Lindsay (the stunning brunette) wears a gown by Jewel of Priscilla of Boston. Accessories by Kristina Eaton, Maria Elena, and custom designs by The White Dress by The Shore.

Please visit stylemepretty.com to check out more details of this shoot and inspirations!

Shoot credits~
Photography: Carla Ten Eyck Photography / Flowers: Datura: A Modern Garden / Event Design: Jubilee Events / Event Planning: Jubilee Events/ Reception Location: The Loading Dock / Invitations: Gus & Ruby Letterpress / Shoes: Zappos / Model Styling, Dresses and Accessories: The White Dress by the Shore / Catering: Jordan Caterers / Hair & Makeup: Dana Bartone & Co. / Furniture Rentals: Taylor Creative Inc. / Cake & Confections: Ana Parzych / Ring Bowls, Place Cards, Ribbon, and Thank You Notes: Paloma’s Nest / Edible Champagne Flowers: Wild Hibiscus / Tableware, Glassware & Chargers: Party Rental Ltd.

xoxo, TWD

cinco de mayo!

Ms. Teneyck has done it again..... Check out her cinco de mayo inspired photoshoot!!! Makes you want to drink margaritas!

Shoot credits:

Beauty~ Dana Bartone

Floral design~ Datura a modern garden

Shoot styling~ Diana of Jubilee Events

Gown and Accessories~ The White Dress by the shore (gown by Melissa Sweet)

Headpiece~ Twigs and Honey

Photography~ Carla Teneyck

Felicitaciones!

xoxo, TWD